University of Oregon Sports Product Management Program
The University of Oregon Sports Product Management program is the only one of its kind and was developed by leaders in the sports product and outdoor industry. The curriculum focuses on the product lifecycle including ideation, branding, design, development, production, marketing, go-to-market strategies, brand expansion, and more. The Sports Product Management program incorporates experiential learning, which included attending the ISPO Trade Show, and hands on product development in the school’s innovation lab. Throughout the Master’s Program students collaboratively work on Capstone Project, creating a brand, developing a product line, and establishing go-to-market strategies.
At the beginning of the 18-month Master’s in Sports Product Management program, students are assigned teams to create a brand and product with. Glenn and his teammates established the brand LUX based on a need for a functional, high-performance, visibility solution from consumers.
At the beginning of the 18-month Master’s in Sports Product Management program, students are assigned teams to create a brand and product with. Glenn and his teammates established the brand LUX based on a need for a functional, high-performance, visibility solution from consumers.
During the summer of 2020, Nike partnered with the University of Oregon Sports Product Management program to immerse students into the Brand Marketing side of the business. Glenn had the opportunity to work in Brand Marketing for Nike SB and Nike Training.
As a part of the Product Development course in the Sports Product Management program, students are required to reverse engineer and create a tech pack for a sneaker. Glenn and his team were tasked with reverse engineering a Mizuno Wave Equate 2.