Roots BK
Roots BK (RootsBK.net) is webshop dedicated to curating a variety of vintage sneakers, sportswear, streetwear, and accessories. Roots BK was founded in 2014 by a New York native who grew up in Brooklyn during the 1980s and 1990s. That era was a golden age for hip-hop, fashion, and sports creating their passion for these kinds of products. Roots BK strives to provide customers with the opportunity to purchase a unique mix of hard to find and sought after vintage sneakers, apparel and other items.
Glenn Kugelman serves as the lead E-Commerce Inverntory and Content Strategist at Roots BK. As the lead E-Commerce Inventory and Content Strategist, Glenn drives sales velocity across various E-Commerce platforms, analyzes trends in the marketplace, develops product pages, performs Search Engine Optimization, produces multimedia content, and collaborates cross-functionally with the social media team when creating campaigns, amongst other duties.
Below you can find samples of Glenn’s work, while at Roots BK.
